The Problem: Invisible Legitimacy
You invest thousands in health screening. You keep detailed records. You carefully vet your buyers. You're passionate about your breed. You do everything right.
But buyers can't see any of that.
They see your website—which looks like everyone else's website. They see your testimonials—which sound like everyone else's testimonials. They see your claims about health testing—which they have no way to verify.
"You don't lose sales because you're not transparent enough. You lose because the transparency you practice is invisible."
When buyers can't verify what you do, they choose based on price, convenience, or marketing. Your investment in responsible breeding doesn't create the competitive advantage it should.
The Solution: Verified Visibility
Make Your Good Practices Visible
With verified documentation, buyers can check your practices before they contact you. Your health screenings become cryptographically provable—not just claims, but verified records.
What Verification Gives You
Health Screenings Become Provable
When your vet performs a health check on your breeding dogs, that examination becomes a permanent verified record. OFA certifications, genetic testing, pre-sale puppy exams—all documented and verifiable. Not just certificates that could be altered, but cryptographic proof that these screenings happened.
Your Kennel Name Gets Attributed
Your kennel name is permanently tied to healthy lines. When a buyer checks a puppy's verified record, they see your kennel attributed as the breeder. This attribution is permanent and cannot be altered—building your reputation over time with every healthy animal you produce.
Buyers Can Verify in 30 Seconds
A prospective buyer asks: "Can you show me your health documentation?" Instead of sending PDFs or scanned papers, you share a verification link. They check your verified records instantly. Your practices speak for themselves.
Compete on Care, Not Marketing
When buyers can verify what breeders actually do, they choose breeders with documented practices. Your investment in responsible breeding finally becomes a competitive advantage—not because you claim it, but because anyone can verify it.
How It Compares
| Without Verification | With Verified Records |
|---|---|
| Website claims anyone can make | Cryptographic proof anyone can verify |
| Paper certificates that could be altered | Permanent records that cannot be changed |
| Testimonials buyers must trust | Vet attestations buyers can check |
| Compete on marketing budget | Compete on documented care |
| Reputation resets with each sale | Reputation builds permanently |
How It Works
Create Records for Your Breeding Dogs
Add your breeding dogs to the Nebula Genesis Pet Ledger app. Each dog gets a verified record ($5 one-time). This takes about 5 minutes per animal.
Get Vet Attestations for Health Screenings
When your vet performs health screenings, they create attestations documenting the examination. These become permanent verified records linked to your dog's record.
Document Puppy Health Checks
Before sale, puppies receive vet examinations. Each examination is documented as a verified record. Your kennel name is attributed as the breeder.
Share Verification with Buyers
When a buyer asks about your practices, share your verified records. They can check instantly—no need to trust claims or authenticate documents.
Transfer Records with Puppies
When puppies go to their new homes, the new owner creates their own record. Your health screenings and attestations remain part of the documented history—attributed to your kennel permanently.
What This Isn't
We Don't Judge or Rate Breeders
We document; the market decides. We don't give star ratings, approve or disapprove breeders, or make judgments about breeding practices. We create verification tools. What buyers do with that information is their choice.
We Don't Exclude Non-Participants
Not participating doesn't mean you're a bad breeder. It simply means you haven't chosen to document your practices in our system. Absence from our system isn't a statement—it's just the absence of verified documentation.
We Don't Replace Existing Systems
Verified records complement (not replace) breed registries, OFA databases, and other existing systems. We add a verification layer—permanent, independent, and verifiable by anyone.
Real-World Scenario
Sarah's Golden Retrievers
Sarah has been breeding Golden Retrievers for 15 years. She invests in genetic health testing, OFA hip certifications, and regular veterinary care. But when buyers ask about her practices, she could only show them paper certificates that could theoretically be altered.
With Verified Records: When Sarah's breeding dogs receive health screenings, those verifications are permanently documented. A potential buyer can verify—in under 30 seconds—that Sarah's claims about health testing are authentic.
Result: Sarah's investment in responsible breeding becomes visible and verifiable. She stands out from competitors who make similar claims but can't prove them.
The Buyer's Perspective
Emma is looking for a Golden Retriever puppy. She finds two breeders with similar websites. Both claim health screening and genetic testing. One has verified records she can check instantly. One has only website claims. Which breeder does Emma choose?
Privacy & Control
You control what's visible. Here's what goes into verified records:
What IS recorded (by your choice):
- Your kennel name (for attribution)
- Categorical health data (e.g., "health screening completed")
- Vet attestations (that examinations occurred)
- Birth year and breed (categorical, non-identifying)
What is NEVER recorded:
- Your personal name or address
- Specific diagnoses or medical details
- Exact birth dates
- Photos or identifying details of individual animals
- Buyer information
Breeder Visibility Is a Choice
Including your kennel name is optional but recommended. It's the mechanism by which your reputation builds over time. Each verified healthy animal attributed to your kennel strengthens your documented track record.
Costs
| Item | Cost | What You Get |
|---|---|---|
| Pet Passport (per animal) | $5 standard | Permanent verified record, kennel attribution |
| Record Updates | $0.49 per update | Helps maintain and support the network |
| Vet Attestations | Fee per attestation | Professional verification (see current pricing) |
| Verification by Buyers | Free | Buyers check your records at no cost to them |
| Volume Pricing | Contact us | Discounts available for breeders creating multiple records |
Frequently Asked Questions
Do I need my vet to participate?
Vet attestations require a participating veterinarian. You can ask your vet if they're familiar with Nebula Genesis Pet Ledger, or we can help you find participating vets in your area. Many vets are joining because they can finally make their professional observations matter permanently.
What if I'm just starting out?
Every breeder starts somewhere. Your verified record begins building from day one. Even if you only have a few documented health screenings initially, that's more verifiable evidence than competitors who have none.
How do buyers verify my records?
You share a verification link or QR code. Buyers scan or click, and they see your verified documentation instantly. No account required, no cost to them. The verification happens directly against the permanent blockchain record—independent of us.
What happens when puppies go to new homes?
The new owner creates their own record for their pet. Your health screenings and vet attestations remain part of the verified history—permanently attributed to your kennel. Your reputation travels with every animal you produce.
Can I use this alongside breed registries?
Absolutely. Verified records complement existing breed registries, OFA databases, and health testing programs. We add a verification layer that makes all of your documentation instantly verifiable by anyone.
Ready to Make Your Practices Visible?
Join responsible breeders who are standing out through verified documentation.