Our Story
In 2024, we went through the process of bringing home a Maine Coon kitten. It was an experience that opened our eyes to something we hadn't expected: how difficult it is for buyers to verify breeder practices, and how hard it is for good breeders to stand out.
We talked to responsible breeders who invested heavily in health screening, genetic testing, and veterinary care. They kept meticulous records. They genuinely cared about their animals. But they had no easy way to show buyers what they actually did.
"Responsible breeders compete on marketing instead of actual care, because there's no infrastructure for buyers to verify claims. We wanted to change that."
We realized the pet industry has an information gap. When buyers can't verify practices, they make decisions based on websites and testimonials rather than documented care. Breeders who do the right thing don't get the visibility they deserve.
We decided to build the infrastructure that makes transparency possible.
Guillermo, with a decade of experience in eDiscovery and data compliance systems, saw a technical solution: a verification system that creates permanent, independently verifiable records. Records that breeders can show to demonstrate what they actually do. Records that buyers can check before making a decision.
Veronica, who experienced the journey of finding the right breeder firsthand, became the voice asking the practical questions: "Would this actually help someone find a responsible breeder? Would this help good breeders show their work?"
Every feature we build passes through that filter.